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About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs
(8-25-66) "Speaking of rottenness"
(4-16-66) "Speaking of nuts"
(6-11-66 Limelight) "Speaking cream cheese"
"Trashing the commercials" (12-22-75)
Sponsors (487 Found)
A
A & P Supermarket A Country Place ABC Television Promo
Acme Supermarkets ACTION - Washington DC Adventures in Dining
Aero Mexico Air Italia Air Jamaca
Alamo Chili House Alcoa Aluminum Alexis Lichine Beau-Jolais Wine
Alfa Romeo Ali vs Frazier American Dictating Machine Co.
American Heritage Magazine American Korean Foudation American Kosher
American Motors American Red Cross Americana Hotel
Anacin Anco Apartment Life Magazine
Arpege Association for children with learning Disabilities - ACLD Nassau Atlas
Autopub
B
B & B Lorrys Bachman Pretzels Backpacker Magazine
Ballantine Beer Barclays Traveler's Checks Barnes and Noble
Barrington Hills Bavarian Summer Festival at Lakewood Park, Barnesville, PA Bellevue Hospital Volunteers
Belmont Park Benihana Japanese Steakhouse Black Jack Indoor Fogger
Bless This Car Keychain Blue Ribbon Restaurant Bond Clothing
Book Find Club Book Promotion Bowie Racetrack
Braniff International Brasserie Broadcast Corned Beef Hash
Broadway Play Bronx Zoo Buddy's Place
Buick Burry's Business Week
BWIA Airlines
C
C & C Cola California Prune Advisory Board Camel Cigarettes
Car and Driver Magazine Carefree Travel Carnegie Hall
Carolina Rice Castro Convertible Cerromar Beach Hotel
Chase Manhatten Bank Cheers Steak House Cheshire Academy
Chevrolet Chevron Christian Reformed Church
Chrysler Cinzano Citadel Press
Citgo - A Nice Place to Visit Coca Cola Collegiate Institute
Colonna Bread Crumbs Columbia Records - Musical Treasuries Community Service Society
Compoz Consumer Affairs of NYC Consumer Reports
Coolies Anemia Foundation Corn-O-Cide Correctol
Costa Cruise Line Costa Del Sol Wine Coty Perfume - Imprevu
Create A Card Cue Magazine Cunard
The Cattleman Restaurant
D
D'Agostino Danish Cheese Datsun
Deer Park Spring Water Dell Books Department of Air Resources
Department of Children and Youth Services Department of Housing and Urban Developemet Department of Transportation
Dermacon Dermacon Skin Care Detroit Furniture
Di Gel Div of Youth and Family Services Dodge
Doxsee Clams Dr Pepper Dreyfus
Dubonnet Wine Durkee French Fried Onions
E
E. J. Korvette East New York Savings Bank Eastern Airlines
Edsel Elbow Beach Surf Club Elecktra Records
Electronic Workshop Emilio Gucci Furs Emmigrant Savings
Esquire Magazine European Health Spa Evelyn Wood
Eveready EX BIER Expo 67 Montreal
F
40-Plus Club of New York Facing the Lions - Viking Press Fairleigh Dickinson University
Family Handyman Magazine Fanny Farmer Fawn Lake Forest
Federal Trade Commision FinnAir First National Health Agncy
Food Stamps Foodtown Ford
Frank's Place Restaurant Frankart Furniture Freedoms Foundation
Friends of Central Park Fuji FX Tape Madame Rochas Fragrances
The Food Warehouse
G
Gambler's Anonymous Gannett Publishing Garden State Racetrack
Gavin Antennas General Tire Genovese Drugstores
Gimbles Gogomobile Golden Bounty Vitamins
Gramercy Park Clothes Grand Mark French Bordeaux Grand Union
Grand Way Tours Granny Smith Apples Grant City
Great Shanghai Great Western Wine Greater NY Auto Show
The Golden World of Opera
H
Habitation Leclerc Hanover Trail Steak House Happiness Chinese Restaurant
Harlem YMCA Harper's Magazine Harvey's Sea Food House
Heart Association Herald Tribune Herr's
Hertz High School Diploma Academy Hillman-Kohan Vision Center
Hills Bros Coffee Hills Supermarket Hilton Hotels
Hoffritz Holland America Holland House
Hollywood Bread Honda Motorcyles Hotel Bar Butter
House of Chan Huffman Koos Humane Society of New York
I
Iberia Airlines Intellectual Digest Internal Revenue Service
International Automobile Show Invicta Luggage Iran Airlines
Irwin Chevrolet The Intimate Enemy
J
J. Homestock Japan Airlines Jean Nate
JGE Appliances John Barleycorn Pub Joint National Committee for Language
Jones Beach Theater Journal American
K
Kaiser Aluminum Foil Kava Coffee Kent
Kidney Foundation of New York King Karol Music Kinney Rent-A-Car
Kleinsleep KLH Knickerbocker Beer
L
Lafayette Radio Lake Tarleton Club Leather Guild Warehouse
Leathers 4 Leonard Kreusch Wines Les Champs Restaurant
Lifesavers Lime Rock Park Race Track Limelight - pre-Shep
Limelight - Shep Lincoln Savings Bank Live Concert / Performance
Loft's Candy Long Island Press Lowenbrau Beer
Lowes Monte Carlo Luchows Luden's Cough Drops
Lufthansa Airlines
M
M&M Mars Macleans Toothpaste Macy's
Madison Square Garden Magnavox Mailgram
Maladies Cheese Blintzes Mama Leone's Mandarin House
Manny Wolfes Marathon Man Marboro Book Stores
March of Dimes Marlboro Cigarettes Marriott Hotels
Martin's Home Decorating Centers Maxim Gorki Mayo 7
Mazda Metropolitan Museum of Art Metropolitan Opera
Michelob Beer Millenium Guild - Pegeen Fitzgerald Miller Beer
Monarch Brokerage Morosco Theatre Mountain Valley Water
Movie Promotion Mr.Tony's Custom Tailoring MS. Magazine
Mt Snow Vermont Murdock Loans Music Age Record Shop
The Metropolitan Opera
N
N.Y. Nets Nassau Coliseum Nat Sherman Tobacco
National Airlines National Association for the Visually Handicapped National Dance Company of Senegal
National Enquirer National Hemophilia Foundation National Institute for Mental Health
National Leukemia Association National Observer Natl Foundation for Jewish Genetic Diseases
Natural History Magazine Nedics New Hope Auto Show
New Jersey State Opera New York City Ballet New York Coliseum
New York Institute of Technology New York Jets New York Journal American
New York Magazine New York Nets / Islanders New York Philharmonic
New York Sports & Vacation Show New York State Apples New York Times
New York Times Sunday Magazine New Yorker Magazine Newport Cigarettes
Newsday - L.I. Newspaper No Commercials or Commercials Cut North Shore University Hospital
Northwest Airlines Norwegian America Line Norwegian Caribean Lines
Nucoa Margarine NY State Crime Victims Compensation Board Nytol
The New York Metropolitan Daily
O
Olin's Rent a Car Olivetti Valentine Typewriter Orbachs
Orchards of New York and New England Orenstein's Ornithopter (Flying Bird)
P
Palisades Amuesment Park Pan Am Airlines Pan American Auto Wholesalers
Paperbook Gallery Parkinson's Disease Foundation Parks Sausage
Passaic County Probation Peace Corps (PSA) Peerless
Personality Posters Peter Lind Hayes and Mary Healy Peugeot
Phoenix House Piel's Beer Playboy Club-Hotel
Playboy Magazine Political Ad Pontiac
Port Authority Portugese National Tourist Office Post Office
Pottery of All Nations President's Council on Physical Fitness and Sports Presidetial Coice Couri Air Service
Press Box Steak House Prestone Prevention Magazine
Prexy's Promenade Cafe - Rockefeller Center Provident Savings Bank
Prozy's Army/Navy Store Psorex Public Service Announcement (PSA)
Punt e Mes The Pilgrim Laundry
Q
Quantas Airline Quinto Lingo Magazine
R
Orville Reddenbacher Gourmet Popcorn R.E.A. Express Random House
Reader's Digest Record Hunter Regal Crown Sour Candies
Regency Hotel Renault cars Rheingold Beer
Ringling Bros And Barnum & Baily Circus Robert Hall Robota Japanese Farm House
Rokeach Gefilte Fish Ronzoni Roosevelt Savings Bank
Rosetta Roto Broil Roto-Rooter
Rover 2000 Royal Biscayne Hotel Runaway Bay Hotel
The Realist
S
Sabena Belgian World Airlines Salem Cigarettes Sandler and Young - Honey Come Back album
Sardo Bath Oil Sattler's Sax Fifth Avenue
Schaefer Beer Schick - Lady Schick Styler Schlesinger's
Schlitz Schrafts Candy's Schrafts Restaurant
Scientific American Scoop Pharmacy Seaboard Coastline Railroad
Sears Shawnee Inn Shell Oil Company
Shep Promo - Books Shep Promo - Live Appearance Shep Promo - Misc
Shep Promo - Records Shoetown Shop Rite
Shopwell Supermarkets Show Magazine Sierra Club
Siglo Wine Singles News Ski Connecticut
Smithsonian Magazine Smokey The Bear South Street Seaport Museum
Spaghetti and Macaroni Factoria Spaulding for Children Squibb - Golden Bounty Vitamins
SS Stella Solaris St Joseph College Stage Delicatessen Restaurant
Steak and Brew Story of Life STP Oil Treatment
Suburban Savings and Loan Subway Special to the World's Fair Sunoco
Super CD Deodorizer Sweet 'n Low Sweetheart Soap
Swissair The Salvation Army
T
TAP Airlines - Portugal Tar Gard Tastykake
Tele-Beam Tempo Cigarettes The Trenton Times
Theragran Tijuana Smalls Time Life Books
Time Magazine Times Square Stores Tower Isle Hotel
Tower Isle Hotel Toyota Tribuno Vermouth
Triumph TR3 TV Guide Two Guys
U
U.S. Air Force U.S. Army U.S. Department of Agriculture
U.S. Dept of Labor U.S. Savings Bonds (PSA) Ulpan Center
United Cerebral Palsy Uris Theatre US Marine Corps
V
Valley Fair Value Village Varig Airlines
Vegemato Juice Veteran's Administration Viking Press
Village Supermarket Village Voice Village Voice Sports Car Rally
Vivitar Pocket Camera Volkswagon Volvo
W
"Walden" by Henry Davisd Thoreau - The Nature Group The World Festival of Magic and the Occult W.W. Norton
Waldorf-Astoria WCBS TV New York WGN Chicago
Whirlpool White Oak Pottery Barn White Rose Tea
Wine and Cheese Tasting Festival Winston Cigarettes Winter Garden Theatre
WNET Channel 13 Wohlmuth Wolffs Kasha
Woman's Day Women's American ORT WOR Christmas Fund
WOR Radio Promo WOR TV Promo World Journal Tribune
Worth Perfume - Je Reviens
Y
Year One Poster Ying and Yang Your Father's Mustache